UPS “Whiteboard”: International Shipping

TV commercials include: International Shipping; and China to U.S.

“UPS’s latest advertising campaign, “Whiteboard“, is the most significant shift in the company’s creative work since the “What Can Brown Do for You?” campaign, which launched in February of 2002. “Whiteboard” – through the use of a no-nonsense, simple graphic approach – boils down the highly complex nature of UPS’s global delivery, supply chain, technology and other services.”See related link to “Globalization: Where is it Going?” ad, presented by UPS (with their “delivering insight” tagline):

“Given these uncertain times, where is globalization headed? According to Stephen J. Kobrin, William Wurster Professor of Multinational Management at the Wharton School of the University of Pennsylvania, “In order to know where we are going, we have to know where we came from.” In his view, three explanations account for the growth of globalization. The first views globalization as a cyclical phenomenon brought into being by a confluence of economic and political conditions. The second believes it to be a political phenomenon driven by will and power. And the third offers a structural explanation, seeing globalization as being determined by the revolution in technology.”