So, Tiger Woods as been the centerpiece of Accenture’s advertising since 2003, but, as someone relatively new to the game of golf, and with relatively new relationships with colleagues from Accenture, here’s a overview:
“Our print advertising features Tiger Woods in golfing situations that illustrate the tenets of our high-performance business approach. High performers prepare for the unpredictability of competition. They focus on their most crucial tasks. And when faced with adversity, high performers find ways to innovate and prevail.”
See the following print ads for visuals:
Focus 110%
Attitude 50%; Aptitude 50%
Insight 30%; Foresight 70%; Hindsight 0%
Outperforms Competitors: 49%; Outperforms Self: 51%
Stick-to-itiveness: Stick-to-itiveness 90%; Intuitiveness: 10%
Flexible 70%; Unbending 30%
Relentless Consistency 50%; Willingness to Change 50%
Classical 75%; Jazz 25%
