Although Allianz, which was the main sponsor of the BMW ORACLE Racing team (which failed to win the bid for the 32nd America’s Cup), it had a brilliant ad campaign, illustrating the connection between high-performance sailing and a cutting-edged financial services firm:
“In America’s Cup sailing as well as in financial services, to be on the cutting edge it takes the right combination of strategy, teamwork, timing and knowledge, moment by moment.”
