PricewaterhouseCoopers and *connectedthinking
August 13, 2007
PricewaterhouseCoopers marked its fifth year as a Proud Partner of THE PLAYERS Championship, featured it’s *connectedthinking ad campaign, and positioning statement – the way the firm tells its story and demonstrates its difference.
According to Brandsandbranding, “Connected Thinking is the standard of excellence that distinguishes the firm in the marketplace and supports its strategic growth as it moves forward. Connected Thinking articulates what the firm does and what it can accomplish when its people perform at their very best – when its breadth of service, depth of expertise and geographic coverage are leveraged to serve clients’ needs.”
Some examples from a current or prospective client: Great advice comes from Connected Thinking. How?
*We bring you the best thinking by working together, across industries, territories and services.
*We bring you a wider understanding of your issues, by looking at them from a number of angles.
*We manage how our actions in one area affect the rest of your organisation, by understanding your business in depth and as a whole.
*We help solve our clients’ issues by applying best practice solutions across all divisions.
*We help you learn from best practice, by linking our experience and thinking within and between industries.
*We make sure the value and trust we build for you will keep on growing, by balancing your short-term needs with long-term goals.
*We find fresh approaches to your issues, by stretching each other to develop new perspectives that challenge our, and your, thinking.