Risk Ventures

FedEx has launched its first unified global advertising campaign, with “Access” as one tagline — “This is the World. And this is how the world does business.”  

From FedEx’s website:

““Access – Success – Growth”  These concepts are the creative force behind a new advertising campaign launched by FedEx today in key markets around the world, including: Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, Singapore, Taiwan and the UK.  The new ads take you “behind the scenes,” communicating some of the ways FedEx helps customers’ access opportunities in the marketplace – whether those prospects are in their local communities or around the globe.”