Risk Ventures

CME Group: “I measure risk in milliseconds” 

Another ad campaign by CME Group, featuring David Lau, MD of global financial markets at DBS Bank.

Credit Suisse: “Some think barren. We Think Source.” 

Part of Credit Suisse’s “thinking new perspectives” focus: The campaign is designed around our brand essence: the notion that Credit Suisse seeks new opportunities for clients, that our combined years of experience and our ability to innovate mean that we are always “thinking new perspectives” - which serves as the campaign’s claim.  

To illustrate our constant striving for innovative solutions beyond our tagline, we make use of a recurring headline structure:

Some think… (the obvious)
We think… (our solution/offering for our client)

New release from the World Economic Forum – “Highest levels of political and economic uncertainty for a decade.” The World Economic Forum’s Global Risks 2008, published in cooperation with Citigroup, Marsh & McLennan Companies, Swiss Re, the Wharton School Risk Center and Zurich Financial Services, focuses on four emerging issues which will impact the world economy and society in the decade ahead: 

*Systemic financial risk
*Food security
*Supply chain vulnerability
*Energy

According to a report by Ernst & Young, in collaboration with Oxford Analytica — “Strategic Business Risk: 2008” — regulatory and compliance risks tops the charts, according to surveyed analysts, as the greatest strategic challenge facing leading global businesses in 2008 in key industry sectors.

The top ten strategic risks, according to 70 surveyed analysts, include:

*Regulatory and compliance risk *Global financial shocks *Aging consumers and workforce *The inability to capitalize on emerging markets *Industry consolidation/transition *Energy shocks *Execution of strategic transactions *Cost inflation *Radical greening *Consumer demand shifts 

The report also highlights the five fastest-rising threats that could also have a significant impact over the next three to five years: 

*War for Talent*Pandemic*Private Equity’s Rise*Inability to Innovate *China’s Setback