Credit Suisse: “Some think barren. We Think source.”
January 23, 2008
Credit Suisse: “Some think barren. We Think Source.”
Part of Credit Suisse’s “thinking new perspectives” focus: The campaign is designed around our brand essence: the notion that Credit Suisse seeks new opportunities for clients, that our combined years of experience and our ability to innovate mean that we are always “thinking new perspectives” – which serves as the campaign’s claim.
To illustrate our constant striving for innovative solutions beyond our tagline, we make use of a recurring headline structure:
Some think… (the obvious)
We think… (our solution/offering for our client)
